These battle passes typically include a free and a paid track full of various skins, voice lines, and other items to personalize the player character. This is in large part due to many games changing their monetization to focus on cosmetics, instead implementing a battle pass system. Shortly after Sony and Activision made an exclusivity deal, paid quarterly DLC quickly became less appealing. Activision used this to create four separate DLC packs for each Call of Duty, which would be spaced out to keep players engaged until the next yearly release. These deals initially started as DLC was becoming a more common practice by video game developers to support their games longer. Being one of the largest and most successful annual franchises, it seems likely this exclusive content exacerbated the ongoing console wars between PlayStation and Xbox. RELATED: Activision Blizzard Buys Digital Legends To Make New Call of Duty Mobile Gamesįor the past decade, exclusive or timed-exclusive content was a major part of being a Call of Duty fan. In a recent blog post by Sony, it was revealed Call of Duty Vanguard will not be doing the same thing as previous entries. However, Call of Duty: Black Ops Cold War did something similar with its Zombies Onslaught mode. This led to backlash and discussion as a chunk of the main game would be inaccessible for Xbox and PC players. As the concept of "games as a service" became more popular, Call of Duty moved away from these expansion packs and toward a free season and battle pass system starting with 2019's Call of Duty: Modern Warfare.Īs there would no longer be timed exclusive DLC packs, Sony's deal was restructured, and instead Call of Duty: Modern Warfare's Spec Ops Survival mode was partitioned off for PlayStation players only. A few years later, Sony made the same deal with Activision so PlayStation players got all the quarterly expansions before Xbox and PC players. These deals began around 2010 with Xbox players gaining access to all DLC content packs a month before everyone else. Both Sony and Microsoft have struck deals with Activision to secure content early or exclusively. The Call of Duty franchise is no stranger to exclusivity deals.
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